Overview

Not every business needs a large software solution. Capsule has positioned itself as a stepping-stone for companies that don't require the complexity of a full-blown CRM system. It is a paired-down platform that will manage your contacts and boost sales performance--but not much else. If you need a CRM that also serves customer service and marketing teams, this isn't your CRM. But if all you need is a straightforward sales CRM with a great mobile app, Capsule CRM may be just the right fit. You can try their free version or a 30-day trial of the paid version to assess whether Capsule CRM covers your needs or not.
ActiveCampaign automations are the most important feature. They refer to the product as a platform for customer experience automation. This marketing automation platform enables marketers to track and score leads, as well as convert them into customers, by offering seamless, customized engagement across marketing channels. ActiveCampaign has distinct and distinguishing features. The platform integrates email automation and CRM to cross-promote sales and marketing efforts in order to create more prospects, move them through the marketing funnel into the sales funnel, and earn more wins.

Ease of use

This cloud-based system combines easy-to-use sales tools and basic reporting capabilities. After you register, you get a login that's accessible from any device. Once you upload your contacts, you get an interactive profile for all your clients. You can view and filter contacts by deal stage, last contact, account value, and more. You can also make notes on the file, attach documents, and track the contact through the sales process. Capsule also makes task management a breeze, by organizing your to-dos and assigning automatic alerts and reminders. You'll be able to focus on precisely what you need to do right now. One of the main shortcomings of the system is the caps on storage for free users. With only 10 MB available for two users, you may outgrow the free version quickly. Capsule CRM also has a limited number of integrations, and you will need a paid subscription to access them.
Considering its extensive and sophisticated feature set, ActiveCampaign is a pretty simple platform to use. Its primary email function is simple to use, with drag-and-drop and guided automations. Built-in templates, guidelines, and other "how-to" content assist small businesses and new users in their initial foray into marketing automation. The system is intended to expand with your organization, allowing you to add marketing automation features as your company expands, rather than paying for and implementing them all at once.

Support

Customer support is available to all Capsule users, even without a paid subscription. You can fill out a help ticket through the website or email or tweet your concern. Support hours are during regular business hours, Monday - Friday. You can also help yourself using online resources such as blogs, how-to videos, articles, and guides.
ActiveCampaign provides assistance via live chat, ticketing, one-on-one training, a community forum, and a big education knowledge library of troubleshooting and best practices information and tools. The knowledge base may be searched and is structured by features and popular categories such as getting started, integrations, sales automation, and many others. Log in and select a free block of time to book one-on-one training. Interact with the user community via onsite forums, Facebook groups, and Slack channels.

Who is it for?

The strongest attribute of Capsule CRM is its simplicity and, accordingly, ease of use. You get just enough functionality to manage contacts and boost your sales cycle. There are no complicated dashboards or endless customization options. But if you need marketing and customer service tools, phone support, or advanced reporting options, this software is not the best match for your business.
ActiveCampaign focuses on small businesses in need of email marketing and automation tools. The 14-day free trial allows you to try out the solution before making a purchase. It's a terrific tool if you're just starting to create your contact list because the already low rate improves as your contact list increases. While ActiveCampaign is ideal for new teams and small business marketing operations, it is also scalable to meet the demands of corporate marketing programs. Its feature set, integrations, and support options may help established businesses replace an outdated or ineffective marketing solution.

Ease of Use

4.6
4.3

Support

4.5
4.5

API Access

yes
yes

Free Trial

yes
yes

Free Version

yes
no

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
yes

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
no

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison