Overview

What's better than closing a deal with a customer? Closing more deals! Close CRM is loaded with tools to speed up your sales cycle, such as a speed dialer, email automation, and embedded communication for phone and SMS. These tools will improve your speed to lead, a proven strategy for converting more customers. Close CRM also keeps the interface simple by focusing on just one thing--sales.
ActiveCampaign automations are the most important feature. They refer to the product as a platform for customer experience automation. This marketing automation platform enables marketers to track and score leads, as well as convert them into customers, by offering seamless, customized engagement across marketing channels. ActiveCampaign has distinct and distinguishing features. The platform integrates email automation and CRM to cross-promote sales and marketing efforts in order to create more prospects, move them through the marketing funnel into the sales funnel, and earn more wins.

Ease of use

From a single dashboard, you can manage leads and interact with customers. From within the client record, you can make calls, email, add notes and tasks, and change your lead status. Close CRM also lets you automate email campaigns, and track the opens, click rates, and other KPIs. If you make a mistake, the system offers an undo button. Close also makes long lists of sales calls a breeze with built-in VoIP telephony to 200 countries. You can record conversations and develop an effective calling strategy based on successful conversations. You can even redirect calls to another sales rep. SMS messaging is another tool you get with Close CRM. You can send bulk messages to notify clients about special offers and new products. In addition to making communication easy, the interface itself is easy to navigate. Close CRM keeps the UI simple by focusing only on sales tools and communication. Close CRM makes paying easy too. You can drop out of your plan at any month. They will keep your data for a prescribed time, so it's there waiting if you decide to come back to the platform. Alternatively, subscribe to an annual contract, and you'll receive a 15% discount.
Considering its extensive and sophisticated feature set, ActiveCampaign is a pretty simple platform to use. Its primary email function is simple to use, with drag-and-drop and guided automations. Built-in templates, guidelines, and other "how-to" content assist small businesses and new users in their initial foray into marketing automation. The system is intended to expand with your organization, allowing you to add marketing automation features as your company expands, rather than paying for and implementing them all at once.

Support

Close CRM offers email support Monday through Friday, 9 am - 7 pm. The speed of response depends on your subscription tier. The most expensive plan has a response time of up to 6 hours and may include such extra services as a screen share support, service-level agreement, and a dedicated account manager. There is also an extensive online knowledge base.
ActiveCampaign provides assistance via live chat, ticketing, one-on-one training, a community forum, and a big education knowledge library of troubleshooting and best practices information and tools. The knowledge base may be searched and is structured by features and popular categories such as getting started, integrations, sales automation, and many others. Log in and select a free block of time to book one-on-one training. Interact with the user community via onsite forums, Facebook groups, and Slack channels.

Who is it for?

Close CRM is designed for small to midsize businesses looking to improve their customer relationships and improve sales performance. If you're looking for a combination of telephony, marketing automation, and reporting tools, Close CRM is worth considering. If you're unsure whether this software fits your requirements, a 14-day free trial is available.
ActiveCampaign focuses on small businesses in need of email marketing and automation tools. The 14-day free trial allows you to try out the solution before making a purchase. It's a terrific tool if you're just starting to create your contact list because the already low rate improves as your contact list increases. While ActiveCampaign is ideal for new teams and small business marketing operations, it is also scalable to meet the demands of corporate marketing programs. Its feature set, integrations, and support options may help established businesses replace an outdated or ineffective marketing solution.

Ease of Use

4.6
4.3

Support

4.6
4.5

API Access

yes
yes

Free Trial

yes
yes

Free Version

no
no

Contact Management

yes
yes

Molile Access

no
yes

Task Management

yes
yes

Social Integration

no
yes

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
no

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison