Overview

Pipedrive is one of the most affordable and user-friendly CRMs available. It was designed by sales reps for sales reps and includes a full suite of sales tools to help you close deals faster. The user-friendly Kanban-style interface lets you view your sales performance at a glance. It also provides an AI assistant to keep users on task and ensure no client or deal slips through the cracks.
ActiveCampaign automations are the most important feature. They refer to the product as a platform for customer experience automation. This marketing automation platform enables marketers to track and score leads, as well as convert them into customers, by offering seamless, customized engagement across marketing channels. ActiveCampaign has distinct and distinguishing features. The platform integrates email automation and CRM to cross-promote sales and marketing efforts in order to create more prospects, move them through the marketing funnel into the sales funnel, and earn more wins.

Ease of use

Pipedrive's ease of use sets it apart from other CRM systems. The intuitive interface requires little to no training to navigate. If you do get lost, Pipedrive's AI assistant is there to guide you through the platform. The dashboard gives you a visual overview of your sales data, divided into categories such as products, services, and sales reps. You can design your pipelines using drag and drop tools and watch your sales cycle in real-time. It also provides an AI assistant that sifts company data and guides the sales team to their next best step.
Considering its extensive and sophisticated feature set, ActiveCampaign is a pretty simple platform to use. Its primary email function is simple to use, with drag-and-drop and guided automations. Built-in templates, guidelines, and other "how-to" content assist small businesses and new users in their initial foray into marketing automation. The system is intended to expand with your organization, allowing you to add marketing automation features as your company expands, rather than paying for and implementing them all at once.

Support

All plans offer 24/7 email and chat support. In addition, Pipedrive provides you with an online knowledge base containing FAQs and informative articles. If you are looking for training videos and tutorials, look to the online Pipedrive Academy. Then there's the Pipedrive community which offers advice from experienced users. Phone support is only available for Enterprise subscriptions.
ActiveCampaign provides assistance via live chat, ticketing, one-on-one training, a community forum, and a big education knowledge library of troubleshooting and best practices information and tools. The knowledge base may be searched and is structured by features and popular categories such as getting started, integrations, sales automation, and many others. Log in and select a free block of time to book one-on-one training. Interact with the user community via onsite forums, Facebook groups, and Slack channels.

Who is it for?

Thanks to the affordable price tag and easy onboarding, thousands of small organizations and freelancers use Pipedrive CRM. It is also well-suited to larger companies that are focused on sales. Any business that wants to manage leads and speed up its sales cycle can benefit from Pipedrive CRM. However, if you're looking for a more comprehensive tool that includes marketing and service departments, Pipedrive is probably not the CRM for you.
ActiveCampaign focuses on small businesses in need of email marketing and automation tools. The 14-day free trial allows you to try out the solution before making a purchase. It's a terrific tool if you're just starting to create your contact list because the already low rate improves as your contact list increases. While ActiveCampaign is ideal for new teams and small business marketing operations, it is also scalable to meet the demands of corporate marketing programs. Its feature set, integrations, and support options may help established businesses replace an outdated or ineffective marketing solution.

Ease of Use

3.7
4.3

Support

3.5
4.5

API Access

yes
yes

Free Trial

yes
yes

Free Version

no
no

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
yes

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
no

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison