Overview

Pipedrive is one of the most affordable and user-friendly CRMs available. It was designed by sales reps for sales reps and includes a full suite of sales tools to help you close deals faster. The user-friendly Kanban-style interface lets you view your sales performance at a glance. It also provides an AI assistant to keep users on task and ensure no client or deal slips through the cracks.
Keap has been around for a couple of decades, though you may know them by their previous incarnation, Infusionsoft. With twenty years under their belt, the CRM provides best-in-class sales and marketing tools, winning G2's award for best marketing automation. Keap currently provides three SaaS platforms, each with different levels of functionality, support, and cost. It is one of the pricier CRMs we have reviewed; however, many users find it well worth the price given the ease of use combined with powerful functionality.

Ease of use

Pipedrive's ease of use sets it apart from other CRM systems. The intuitive interface requires little to no training to navigate. If you do get lost, Pipedrive's AI assistant is there to guide you through the platform. The dashboard gives you a visual overview of your sales data, divided into categories such as products, services, and sales reps. You can design your pipelines using drag and drop tools and watch your sales cycle in real-time. It also provides an AI assistant that sifts company data and guides the sales team to their next best step.
Keap was created to help small businesses achieve long-term growth. With its centralized automation, lead management, and campaign creation tools, Keap serves as a link between sales and marketing departments. Keap's strategies are ideal for sales and marketing executives who want to improve their organization's productivity, align sales and marketing teams, and improve customer relationships.

Support

All plans offer 24/7 email and chat support. In addition, Pipedrive provides you with an online knowledge base containing FAQs and informative articles. If you are looking for training videos and tutorials, look to the online Pipedrive Academy. Then there's the Pipedrive community which offers advice from experienced users. Phone support is only available for Enterprise subscriptions.
Keap fits its numerous features into a user-friendly interface with intuitive navigation. Setting up integrations is a breeze. And the reporting and analytics tools make it simple to drill down into various metrics, including sales member performance, marketing ROI, and a variety of other metrics. Best of all, powerful automations can link both sales and marketing processes. Even complex multi-step automation is easy to make using the drag and drop tools. Keap provides a large number of onboarding tools to assist you, including a mandatory onboarding process which comes at an added cost of US$ 499. There are also detailed guides on using the CRM for your specific goals and video chats with Keap's marketing experts.

Who is it for?

Thanks to the affordable price tag and easy onboarding, thousands of small organizations and freelancers use Pipedrive CRM. It is also well-suited to larger companies that are focused on sales. Any business that wants to manage leads and speed up its sales cycle can benefit from Pipedrive CRM. However, if you're looking for a more comprehensive tool that includes marketing and service departments, Pipedrive is probably not the CRM for you.
Keap's tech support includes the standard features you'd expect from a SaaS provider, such as a comprehensive knowledge base, help center, and user community, as well as extra online training and webinars for troubleshooting problems and learning how to get the most out of the platform. In addition, Keap provides one-on-one coaching during the onboarding process. Chat support is available 24/7, while phone support is during regular business hours. Keap also offers an "Ask the Community" feature.

Ease of Use

3.7
3.5

Support

3.5
4

API Access

yes
yes

Free Trial

yes
yes

Free Version

no
no

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
no

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
yes

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison

Still have some doubts?