Overview

Salesforce is the most advanced CRM on the market. It comes with a long list of innovative features for sales, marketing, and service teams. It also offers business modules, or "clouds," for industries such as healthcare, media, and the public sector. This makes for a complex, enterprise-grade CRM system that can serve businesses of every stripe.
ActiveCampaign automations are the most important feature. They refer to the product as a platform for customer experience automation. This marketing automation platform enables marketers to track and score leads, as well as convert them into customers, by offering seamless, customized engagement across marketing channels. ActiveCampaign has distinct and distinguishing features. The platform integrates email automation and CRM to cross-promote sales and marketing efforts in order to create more prospects, move them through the marketing funnel into the sales funnel, and earn more wins.

Ease of use

Once you master its handling, Salesforce opens up in all of its glory. But learning the ropes will take time and training; this is not a small, out-of-the-box CRM solution. Salesforce's commitment to innovation also means the CRM continuously adds more features, so there's always something new to learn. The interface itself is intuitive and well-designed, but some users trip over the mountain of features.
Considering its extensive and sophisticated feature set, ActiveCampaign is a pretty simple platform to use. Its primary email function is simple to use, with drag-and-drop and guided automations. Built-in templates, guidelines, and other "how-to" content assist small businesses and new users in their initial foray into marketing automation. The system is intended to expand with your organization, allowing you to add marketing automation features as your company expands, rather than paying for and implementing them all at once.

Support

Salesforce offers three plans for customer service. The free support is limited to tech support and online resources. For tech support, simply submit an online support ticket. Free online resources are extensive and include demos, Trailblazer Community, and self-help portal, among others. The paid plan is 30% of your net subscription and offers 24/7 support, expert coaching, and developer support. You can also get a customized signature support plan. The price depends on the complexity of your support needs.
ActiveCampaign provides assistance via live chat, ticketing, one-on-one training, a community forum, and a big education knowledge library of troubleshooting and best practices information and tools. The knowledge base may be searched and is structured by features and popular categories such as getting started, integrations, sales automation, and many others. Log in and select a free block of time to book one-on-one training. Interact with the user community via onsite forums, Facebook groups, and Slack channels.

Who is it for?

Salesforce's mission is to bring companies and their customers together. In theory, every customer-centric business can benefit from the Salesforce platform. However, the size and complexity of this CRM may be overwhelming for smaller organizations. You can do a free trial of the software and see for yourself.
ActiveCampaign focuses on small businesses in need of email marketing and automation tools. The 14-day free trial allows you to try out the solution before making a purchase. It's a terrific tool if you're just starting to create your contact list because the already low rate improves as your contact list increases. While ActiveCampaign is ideal for new teams and small business marketing operations, it is also scalable to meet the demands of corporate marketing programs. Its feature set, integrations, and support options may help established businesses replace an outdated or ineffective marketing solution.

Ease of Use

4
4.3

Support

3.9
4.5

API Access

yes
yes

Free Trial

yes
yes

Free Version

no
no

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
yes

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
no

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison