Overview

Salesforce is the most advanced CRM on the market. It comes with a long list of innovative features for sales, marketing, and service teams. It also offers business modules, or "clouds," for industries such as healthcare, media, and the public sector. This makes for a complex, enterprise-grade CRM system that can serve businesses of every stripe.
Apptivo's online CRM system is an excellent tool for managing sales, marketing, and other aspects of your business. CRM is at the core of Apptivo's integrated suite of enterprise apps, offering a comprehensive set of tools for getting a 360-degree view of your customers. Lead management, an opportunity pipeline with intuitive dashboards, and flexible workflow tools, such as marketing automation. Everything is fully available and integrated with Office365 and G Suite on your Android or iOS device. Apptivo covers the usual trifecta of CRM services--sales, marketing, and customer service. But it goes beyond CRM to provide nearly 60 business modules, from accounting to project management. It operates much like Microsoft Dynamics 365 in terms of being a one-stop shop for your business software. However, with plans beginning at US$ 9/user, Apptivo is one of the most comprehensive and affordable CRMs in the industry.

Ease of use

Once you master its handling, Salesforce opens up in all of its glory. But learning the ropes will take time and training; this is not a small, out-of-the-box CRM solution. Salesforce's commitment to innovation also means the CRM continuously adds more features, so there's always something new to learn. The interface itself is intuitive and well-designed, but some users trip over the mountain of features.
Apptivo's mission is to make software simple and inexpensive for companies of all sizes, from small businesses to large corporations. The 60 business modules can be added and removed to create the software solution you need. Navigating the platform is straightforward and requires little to no training. However, the UI is a little uninspired and clunky to operate. Some users complain about lag, though we did not experience this during our trial of the system.

Support

Salesforce offers three plans for customer service. The free support is limited to tech support and online resources. For tech support, simply submit an online support ticket. Free online resources are extensive and include demos, Trailblazer Community, and self-help portal, among others. The paid plan is 30% of your net subscription and offers 24/7 support, expert coaching, and developer support. You can also get a customized signature support plan. The price depends on the complexity of your support needs.
Customer support is available 24/7. You can also use the website's FAQ section and blog or ask the chatbot your questions.

Who is it for?

Salesforce's mission is to bring companies and their customers together. In theory, every customer-centric business can benefit from the Salesforce platform. However, the size and complexity of this CRM may be overwhelming for smaller organizations. You can do a free trial of the software and see for yourself.
Apptivo CRM provides services to companies of all sizes and verticals. The 60 business apps make this a highly configurable CRM that can adapt to unique business processes and niche industries. Whether you're a single consultant or a multi-billion dollar company, Apptivo can adapt to you. Apptivo provides a rich feature set and unmatched functionality for value. You get the entire suite of business apps for a single price, and the Lite Plan begins at just US$ 8/user/month.

Ease of Use

4
4.2

Support

3.9
4.7

API Access

yes
yes

Free Trial

yes
yes

Free Version

no
yes

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
no

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
yes

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison