Overview

Salesforce is the most advanced CRM on the market. It comes with a long list of innovative features for sales, marketing, and service teams. It also offers business modules, or "clouds," for industries such as healthcare, media, and the public sector. This makes for a complex, enterprise-grade CRM system that can serve businesses of every stripe.
To say Aptean CRM is a comprehensive solution is an understatement. This CRM can suit your every business need, from marketing to sales to call centers to ERP integration. While not the cheapest CRM on the market, it does eliminate the need for most other apps and integrations. You can serve your entire business from the Aptean platform.

Ease of use

Once you master its handling, Salesforce opens up in all of its glory. But learning the ropes will take time and training; this is not a small, out-of-the-box CRM solution. Salesforce's commitment to innovation also means the CRM continuously adds more features, so there's always something new to learn. The interface itself is intuitive and well-designed, but some users trip over the mountain of features.
Aptean comes equipped with tons of DIY features. You can drag and drop your way to your perfect dashboard or marketing campaign. Workflows are also built using simple, moveable tiles and tools. You’re in charge of what your CRM tools do and how they look and function.

Support

Salesforce offers three plans for customer service. The free support is limited to tech support and online resources. For tech support, simply submit an online support ticket. Free online resources are extensive and include demos, Trailblazer Community, and self-help portal, among others. The paid plan is 30% of your net subscription and offers 24/7 support, expert coaching, and developer support. You can also get a customized signature support plan. The price depends on the complexity of your support needs.
You can integrate Aptean CRM with their Contact Center software, for a robust all-in-one software solution. The call center suite comes with a knowledge base, call scripts, data recording, and over 30 CTI switches. You also have control over calling queues and routing. Interactive customer service dashboards ensure you have every detail about a client, from contact history to maintenance requests. You’ll always have the relevant information and documents at hand with Aptean’s 360-degree client profiles.

Who is it for?

Salesforce's mission is to bring companies and their customers together. In theory, every customer-centric business can benefit from the Salesforce platform. However, the size and complexity of this CRM may be overwhelming for smaller organizations. You can do a free trial of the software and see for yourself.
Aptean CRM is a powerhouse CRM with tools for marketing, sales, customer service, and call center functionality. You can even integrate it with the Aptean ERP software to create a single platform that spans your entire business. Whether you need a bird’s eye view of a client, department, or your business as a whole, Aptean CRM has got you covered. Performance-enhancing tools, performance metrics, and call center automation are all part of the robust feature suite.

Ease of Use

4

Support

3.9

API Access

yes

Free Trial

yes

Free Version

no

Contact Management

yes

Molile Access

yes

Task Management

yes

Social Integration

yes

Email Marketing

yes

Analytics & Dashboard

yes

Lead Management

yes

Marketing Automation

yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison