Overview

Salesforce is the most advanced CRM on the market. It comes with a long list of innovative features for sales, marketing, and service teams. It also offers business modules, or "clouds," for industries such as healthcare, media, and the public sector. This makes for a complex, enterprise-grade CRM system that can serve businesses of every stripe.
Keap has been around for a couple of decades, though you may know them by their previous incarnation, Infusionsoft. With twenty years under their belt, the CRM provides best-in-class sales and marketing tools, winning G2's award for best marketing automation. Keap currently provides three SaaS platforms, each with different levels of functionality, support, and cost. It is one of the pricier CRMs we have reviewed; however, many users find it well worth the price given the ease of use combined with powerful functionality.

Ease of use

Once you master its handling, Salesforce opens up in all of its glory. But learning the ropes will take time and training; this is not a small, out-of-the-box CRM solution. Salesforce's commitment to innovation also means the CRM continuously adds more features, so there's always something new to learn. The interface itself is intuitive and well-designed, but some users trip over the mountain of features.
Keap was created to help small businesses achieve long-term growth. With its centralized automation, lead management, and campaign creation tools, Keap serves as a link between sales and marketing departments. Keap's strategies are ideal for sales and marketing executives who want to improve their organization's productivity, align sales and marketing teams, and improve customer relationships.

Support

Salesforce offers three plans for customer service. The free support is limited to tech support and online resources. For tech support, simply submit an online support ticket. Free online resources are extensive and include demos, Trailblazer Community, and self-help portal, among others. The paid plan is 30% of your net subscription and offers 24/7 support, expert coaching, and developer support. You can also get a customized signature support plan. The price depends on the complexity of your support needs.
Keap fits its numerous features into a user-friendly interface with intuitive navigation. Setting up integrations is a breeze. And the reporting and analytics tools make it simple to drill down into various metrics, including sales member performance, marketing ROI, and a variety of other metrics. Best of all, powerful automations can link both sales and marketing processes. Even complex multi-step automation is easy to make using the drag and drop tools. Keap provides a large number of onboarding tools to assist you, including a mandatory onboarding process which comes at an added cost of US$ 499. There are also detailed guides on using the CRM for your specific goals and video chats with Keap's marketing experts.

Who is it for?

Salesforce's mission is to bring companies and their customers together. In theory, every customer-centric business can benefit from the Salesforce platform. However, the size and complexity of this CRM may be overwhelming for smaller organizations. You can do a free trial of the software and see for yourself.
Keap's tech support includes the standard features you'd expect from a SaaS provider, such as a comprehensive knowledge base, help center, and user community, as well as extra online training and webinars for troubleshooting problems and learning how to get the most out of the platform. In addition, Keap provides one-on-one coaching during the onboarding process. Chat support is available 24/7, while phone support is during regular business hours. Keap also offers an "Ask the Community" feature.

Ease of Use

4
3.5

Support

3.9
4

API Access

yes
yes

Free Trial

yes
yes

Free Version

no
no

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
no

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
yes

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison

Still have some doubts?