Overview

Salesforce is the most advanced CRM on the market. It comes with a long list of innovative features for sales, marketing, and service teams. It also offers business modules, or "clouds," for industries such as healthcare, media, and the public sector. This makes for a complex, enterprise-grade CRM system that can serve businesses of every stripe.
Ontraport is an extremely customizable, strong yet simple CRM. It provides a marketing suite at corporate level and comprehensive automation features. In 2020, Ontraport was in the top 20 CRMs for both the software and the production of the landing page. Ontraport specializes in searching for new clients and automates many administration and tracking so that you can give quick, consistent and tailored service.

Ease of use

Once you master its handling, Salesforce opens up in all of its glory. But learning the ropes will take time and training; this is not a small, out-of-the-box CRM solution. Salesforce's commitment to innovation also means the CRM continuously adds more features, so there's always something new to learn. The interface itself is intuitive and well-designed, but some users trip over the mountain of features.
Ontraport takes you some time to understand how to browse and to use its features, whether it's basic or more difficult. Once you know the interface, it is likely you'll find the more complex stuff (think coupons, limited trials) will work quite well on Ontraport for you. Bear in mind that such more complicated functions may also demand some technological know-how. Thankfully, if you lean to Ontraport and cannot (or don't have the time to) build up your entire business, a few qualified consultants from Ontraport are prepared and happy to help make your dreams of Ontraport a reality.

Support

Salesforce offers three plans for customer service. The free support is limited to tech support and online resources. For tech support, simply submit an online support ticket. Free online resources are extensive and include demos, Trailblazer Community, and self-help portal, among others. The paid plan is 30% of your net subscription and offers 24/7 support, expert coaching, and developer support. You can also get a customized signature support plan. The price depends on the complexity of your support needs.
Unlike companies that devote more resources to sales and marketing, Ontraport's support team is the second-largest (after engineering) and a primary emphasis of the company. In contrast to tools that provide email only or limit assistance to more advanced plans, Ontraport offers free live chat, email or screen sharing at all plan levels. They have a team that is exclusively committed to ensuring that new users are confident in their application and are specifically educated in migrating from other applications. Two new releases a week are released by their developers, each week. This implies more new features and quicker debugging.

Who is it for?

Salesforce's mission is to bring companies and their customers together. In theory, every customer-centric business can benefit from the Salesforce platform. However, the size and complexity of this CRM may be overwhelming for smaller organizations. You can do a free trial of the software and see for yourself.
It's ideal for small to medium-sized companies looking for a simple CRM with comprehensive automation tools. The extensive range of ecommerce capabilities will also benefit online companies. Ontraport is best suited for small to medium-sized businesses looking for a combined business and marketing automation platform.

Ease of Use

4
3.8

Support

3.9
4.3

API Access

yes
yes

Free Trial

yes
yes

Free Version

no
no

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
yes

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
yes

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison