Overview

Comprehensive customization options give Zoho an edge over other CRM systems. Zoho subscribers get the freedom to set up the system the way they want. The platform also integrates with thousands of third-party apps and software. In addition to being a flexible solution, Zoho CRM is affordable and includes a free version for up to three users.
ActiveCampaign automations are the most important feature. They refer to the product as a platform for customer experience automation. This marketing automation platform enables marketers to track and score leads, as well as convert them into customers, by offering seamless, customized engagement across marketing channels. ActiveCampaign has distinct and distinguishing features. The platform integrates email automation and CRM to cross-promote sales and marketing efforts in order to create more prospects, move them through the marketing funnel into the sales funnel, and earn more wins.

Ease of use

Zoho CRM's interface looks a little dated, but in terms of functionality, the system has everything you need to manage your sales, marketing, and service departments. A horizontal dashboard contains tabs for sales, leads, accounts, contacts, reports, and more. These settings can be customized to your preferences. You also have a homepage displaying open tasks, today's leads, and meetings. This can also be personalized, so the information you use most is front-and-center. And unlike many CRM systems, you don't have to worry about storage capacity. You get up to 100,000 contacts, so you can be sure every customer is served.
Considering its extensive and sophisticated feature set, ActiveCampaign is a pretty simple platform to use. Its primary email function is simple to use, with drag-and-drop and guided automations. Built-in templates, guidelines, and other "how-to" content assist small businesses and new users in their initial foray into marketing automation. The system is intended to expand with your organization, allowing you to add marketing automation features as your company expands, rather than paying for and implementing them all at once.

Support

Zoho provides standard support tools, including an online knowledge base, community forums, customer portal, and email support. Depending on your subscription package, you may receive remote assistance, live chat, and phone support five days per week. The more advanced your subscription, the faster the response time. Those customers with a yearly subscription for 25+ users may subscribe for enterprise support, which will cost 25% of the annual fee. It includes comprehensive technical assistance and a one-hour response time. You will also have early access to new features and advice on improving your Zoho experience.
ActiveCampaign provides assistance via live chat, ticketing, one-on-one training, a community forum, and a big education knowledge library of troubleshooting and best practices information and tools. The knowledge base may be searched and is structured by features and popular categories such as getting started, integrations, sales automation, and many others. Log in and select a free block of time to book one-on-one training. Interact with the user community via onsite forums, Facebook groups, and Slack channels.

Who is it for?

Zoho is a flexible CRM solution, making it a good match for businesses with a unique business model. It provides an API, allowing subscribers to integrate with virtually any third-party tool. As for the other functionality, Zoho offers every feature the average B2B, B2C, or small to medium-sized business may need. The free plan for up to three users makes it a good choice for solo entrepreneurs too.
ActiveCampaign focuses on small businesses in need of email marketing and automation tools. The 14-day free trial allows you to try out the solution before making a purchase. It's a terrific tool if you're just starting to create your contact list because the already low rate improves as your contact list increases. While ActiveCampaign is ideal for new teams and small business marketing operations, it is also scalable to meet the demands of corporate marketing programs. Its feature set, integrations, and support options may help established businesses replace an outdated or ineffective marketing solution.

Ease of Use

4.1
4.3

Support

4
4.5

API Access

yes
yes

Free Trial

yes
yes

Free Version

yes
no

Contact Management

yes
yes

Molile Access

yes
yes

Task Management

yes
yes

Social Integration

yes
yes

Email Marketing

yes
yes

Analytics & Dashboard

yes
yes

Lead Management

yes
no

Marketing Automation

yes
yes

Already made a decision about the best CRM for your business?

To conclude, both solutions are worth your attention for boosting the business processes and enhancing the team performance.

Brief Comparison