What are Salesforce alternatives?

Salesforce began as a small start-up, competing with goliaths like Oracle and Microsoft. They are now the world’s most popular CRM, occupying 20% market share. The platform offers clouds (or business modules) for Sales, Service, Marketing, Finance, Analytics, and more. Salesforce is known for its extensive feature set, endless customization options, and integration with over 3000+ apps. The complexity and depth of their platform require more training and setup than most CRMs--and it comes at a higher price.

Top Alternatives of Salesforce


Freshworks does everything a good CRM should and offers a robust toolkit for sales and marketing teams. Managers also benefit from advanced features like lead assignment, event tracking, and team performance metrics. There\'s even an AI-powered sales assistant to keep reps on track. However, the interface isn\'t very customizable, and many of the best features are exclusive to the premium edition. Though Freshworks is a well-rounded system, it\'s worth investigating some of its competitors. Here\'s our list of the top ten alternatives that give Freshworks a run for its money.

Zoho CRM

Zoho is one of the most popular CRMs, serving millions of customers around the globe. It is a flexible solution that can fit the demands of businesses, large and small. Extensive customization features mean it can adapt to virtually any industry, too. However, the exhaustive range of options can be overwhelming to small businesses or teams with a singular focus, like sales or marketing. For this reason, we\'ve provided a list of ten Zoho alternatives.

HubSpot CRM

In addition to its free-forever CRM, HubSpot offers specialized hubs for Content Management, Sales, Marketing, and Customer Service. You get all the tools you need to become a sales and marketing powerhouse. But these add-ons don\'t come cheap, and many small businesses find the HubSpot platform is bigger and more complicated than they need. To help you determine if HubSpot is right for you, we\'ve compiled a list of the top ten alternative CRMs.


Keap (formerly Infusionsoft) is an all-in-one CRM platform used by over 25,000 businesses. Its award-winning automation is both powerful and easy to use. It also integrates seamlessly with your eCommerce site, providing inventory, payment processing, and product delivery. However, with the Lite subscription beginning at US$ 79/user/month, many small businesses are priced out of this CRM solution. We\'ve compiled a list of ten affordable alternatives that offer a similar range of features.

Pipeline CRM

Pipeline is a sales-focused CRM that provides an easy transition for people used to working with spreadsheets. Your sales team can immediately focus on closing more deals versus learning new software. However, Pipeline doesn\'t support marketing, customer service, or other departments. If you want to improve organization and customer relationships across your entire organization, consider the following list of competitors.


Over 95,000 businesses use Pipedrive CRM to build profitable relationships and boost customer loyalty. However, Pipedrive\'s laser-like focus on sales comes at the expense of other departments, such as marketing and customer service. For comparison, we\'ve compiled a list of other sales-focused CRMs, along with some more well-rounded platforms.

Copper CRM

Copper is designed for close integration with Google Workspace (formerly known as G Suite). This CRM mimics Google\'s design principles so well that many users mistake it for a Google product. It\'s a fine CRM for businesses that are married to the Google brand. However, it has some significant limitations, such as integrating exclusively with Google products, unless you upgrade to a Professional Plan (US$ 59/user/month). If you want more flexibility and third-party tools, consider our top ten alternatives to Copper.

Insightly CRM

Insightly combines project management with CRM to ensure you support the customer journey from prospect to product and beyond. It also features an attractive dashboard that is a pleasure to use. Combine this with Insightly\'s AI-driven insights, and you have a platform that boasts both beauty and brains. However, it\'s not built for enterprise-size organizations, and users report some kinks when integrating other tools. Before you buy, check out these top ten alternatives to Insightly.


SugarCRM packs a lot of powerful features. And because it\'s open-source, you can build-out any functionality it lacks. However, you\'ll need to spend some time learning the software\'s ropes before you reap any of Sugar\'s benefits. Even then, you\'ll probably need the ongoing support of your IT department. If you\'re not up to the challenge of an open-source CRM, there are smaller, friendlier solutions on the market. Here\'s a list of ten vendors to consider before committing to SugarCRM.

Zendesk Sell

Based on market share, Zendesk is one of the most popular and feature-rich sales tools. However, it\'s one of the most expensive CRMs, too, and focuses narrowly on sales. To access the CRM and Helpdesk features, you\'ll need a separate subscription to each Zendesk solution. If you\'re on the fence, consider our list of the top ten alternatives to Zendesk Sell. You may be able to find a more balanced and affordable solution.