CRM Software for Credit Unions

Top CRM Software for Credit Unions

Reasons Why Your Credit Union Need CRM

Any commercial project related to the provision of services to consumers requires constant supervision of customer interaction activities. Thanks to specialized software such as CRM for credit unions, microloans will be issued quickly and easily. You will be able to competently build a mechanism for working with consumers, which will take into account all the nuances of previous transactions.

CRM for credit unions allows you to maintain:

• customer base;
• employee time tracking;
• document flow
• statistics of the organization's activities;
• analysis of employee performance, and much more.

Financial institutions should not use just any software, because the activities of each company are somewhat different from each other. In the case of installing crm for a credit organization, the program should take into account not only the customer base, but also provide all the necessary information on debtors to the manager, notify him of delays, submitted applications, etc. Each of the above situations requires an immediate response from an employee of a microcredit organization, which is manifested in working with consumers. 

The profit of each credit organization depends on the number of clients it attracts. Currently, there are a lot of companies that provide financial services to the population, and, therefore, there is too much competition. The prosperity of your microcredit organization depends on how you interact with customers.

Criteria for choosing CRM for Credit Unions

1. The scale of the business. Usually, the number of users justifies the need for functions. First of all, determine what tasks your CRM should solve? Do you need to use telephony, end-to-end analytics, and have scheduled business processes? All these questions should be asked at the selection stage.

2. Universality or specialty? There are many specialized CRM systems that cover the needs of only narrowly focused businesses. Such systems mainly address the key need with basic functionality, and do not provide a complete list of tools of a modern CRM system suitable for any type of business. At the same time, a full-fledged CRM system is not at all difficult to adapt to absolutely any business.

3. Convenience of the interface. When working with CRM for Credit Unions, you should understand why you need every page and function you see. Perhaps not the first time, but after the implementation is complete, you should not have any difficulties and unfamiliar fields.

4. Integration. CRM should accumulate all sources of leads (potential customers) for you and help sales. That is, ideally, it should integrate with all forms on your website, with all sales channels (social networks, phones, messengers), analytics systems (GoogleAnalytics), accounting, customer notification systems (newsletters, messages), etc.

5. Preservation of the customer base. It is important to know whether there are options for exporting and importing it: some systems do not allow this, and if you migrate such a database to another system, it will be lost.

6. Support. How easy it is to get answers to questions from the developers themselves, what channels of communication are available. The presence of a partner network that provides support, implementation, and consultations.

7. The presence of a mobile version will be an advantage. Of course, it is convenient to manage the company from a smartphone.

8. Cost. You can always start with the free version. Or look for CRM Software for Credit Unions with a trial period. Over time, once you understand this area, you can use more expensive options.

Specific features of Software for Credit Unions

Software for Mortgage Industry has its own specific features, as it is designed to automate the work with financial products, clients and their documents.

Software for Credit Unions typically has features for issuing and accounting for microloans, managing the application approval process, collecting and processing customer data, supporting customer interactions, monitoring arrears, etc.

Also, such CRM can include functionality for managing financial flows, generating reports, analyzing the organization's activities and much more.

The specific features of Credit Unions software depend on the specific organization and its needs, so it is important to carefully choose a system that is right for your organization.

Basic Functions

• Customer Relationship Management: the software allows you to manage customer interactions, including loan applications, loan servicing and other services.
• Customer management: The system will collect, store and manage customer information, including personal, transactional and credit history. This data can be used to create personalized loan offers, improve customer satisfaction and streamline processes, and send messages.
• Automated marketing: The CRM system for Credit Unions can automate marketing campaigns such as emails, SMS or push notifications that are triggered based on customer behavior, preferences and needs.
• Credit management: the software can help you manage your loan processes, including application processing, review, adjudication and loan servicing. Automating processes can speed up loan origination and improve the accuracy of application processing.
• Reporting and analytics: CRM can generate reports and analytics that help MFI managers and staff obtain information on client behavior, needs, and preferences. This data can be used to optimize processes, improve customer service, and develop new products and services.
• Integrations: CRM can integrate with other systems and platforms, such as accounting programs, payment systems, and core banking systems. This ensures smooth exchange of data and information between different systems and increases the efficiency and accuracy of data processing.

Debt management with CRM for Credit Unions

Even the most diligent clients are usually late with payments, and this can be explained by simple forgetfulness. At this stage, the company has to work very delicately and sometimes for a long time: regularly monitor the status of payments, reminders and warnings, and try to avoid prolonged customer delinquency. Of course, this process needs to be automated, and the system can be customized at different stages.

For example, in the first stages, CRM sends standard notifications to customers about the date and amount of payment by itself. This allows overdue debts to be eliminated for those customers who allowed it by accident.

Further, if the client deviates from the schedule, the system notifies the credit manager, who calls the borrower with a reminder. For the manager to confidently conduct the conversation and record the results, the system allows him to record the information in the client's card in parallel. This solution keeps the work on one page without switching to other windows, allows the use of effective scenarios when communicating with the client and saves a lot of time.

The future of CRM for Credit Unions/Mortgage industries

There are two clear trends in the global CRM market today: automation and CRM with extensive functionality.

First, automation is becoming an important part of CRM systems. And automation in the broadest sense, because here the possibilities are limited only by imagination. This includes automatic filling of the CRM system with new data, automation of various processes within the team and the company, and a kind of AI that gives tips to the sales manager.

Secondly, very often companies use not only a CRM system, but also a system for accounting, document management, and personnel search. It's important that all of these work together as a single organism. Therefore, many CRM vendors are trying to either add the appropriate functionality or provide reliable integration so that data is synchronized between systems and creates one common picture.

Among the important integrations that are worth betting on in the future are messengers and social networks, marketplaces, payment systems, integrations with market leaders, crypto services, bots, messengers, finance, banking, and non-banking.

CRM systems for the mortgage business will continue to evolve and become more integrated and automated. They will have more accurate analytical capabilities to analyze data and predict customer behavior.
Many integrations with other systems, such as automatic credit assessment and collateral management systems, are also predicted. This will speed up the mortgage application approval process and make it more automated.

We can also expect CRM systems for mortgage businesses to increasingly move to cloud-based platforms, which will allow for more efficient use of resources and lower system maintenance costs.