CRM for eCommerce
Improve customer relationships and reach new markets with CRM for eCommerce
E-commerce is a hyper-competitive industry. The COVID-19 crisis has crowded the market even more, as thousands of shops close their doors and move online. How can your eCommerce site stand out among millions of online retailers?
It’s simple–by focusing on the customer first. A CRM for eCommerce can help you build meaningful relationships that boost sales. How? By delivering personalized offers, selling the products customers love, and making the online shopping experience as convenient as possible.
Personalized Marketing Appeals
Who’s behind the computer screen? Web activity can tell you a lot about your customers. CRMs for eCommerce can record information like product views, abandoned carts, and purchase histories to create a detailed profile for each client.
Your eCommerce CRM can then segment customers into buyer personas to deliver a personalized pitch. For example, you could deliver discounts on abandoned cart items, or send a promotion on a customer’s birthday. You can even use your eCommerce CRM to automate these tasks. Just set up the initial conditions (such as a birthday trigger for promos), and the CRM will do the rest.
Identify Sales Trends with CRM for eCommerce
Without the ability to measure and interpret all the data your shoppers generate, your business is operating in the dark. An eCommerce CRM can shed light on which products sell, who your most valuable customers are, and which regions and periods generate the most revenue.
Create an Effortless Online Shopping Experience
Convenience is the number one reason people shop online. Creating any sort of friction for the customer can drive them to another retailer. An eCommerce CRM can keep the shopping experience smooth by providing the following.
Seamless communication channels: Don’t make it hard for consumers to reach you. CRMs for eCommerce can direct all lines of communication to a single screen. Respond to customers on chat, email, and social media without jumping between browsers. You deliver the seamless experience customers expect across all channels and devices. The CRM can also record the client’s preferred communication channel and when they’re most likely to respond.
Inventory management: A CRM for eCommerce provides a centralized database for inventory, orders, billing, and deliveries. All the departments can coordinate to ensure products are always in stock and delivered on time.