CRM for Manufacturers

Improve planning, production scheduling, and communication with a manufacturing CRM

Accurate data is essential to manufacturers. And while no one can forecast with total accuracy, a manufacturing CRM can help by serving as a central hub for company data. Along with storing data, a CRM provides sales and production forecasts, asset tracking, lead nurturing, and integration with ERP.

Sales Forecast Reports

A CRM system can track performance against quotas in real-time, allowing users to make quick adjustments to their sales strategy. You don’t have to wait until the end-of-quarter to see performance results; a manufacturing CRM lets you view sales KPIs instantaneously. 

Pipeline dashboards and reports reveal potential bottlenecks and rotting deals. The sales staff can act quickly to save deals or speed up any lagging opportunities. A manufacturing CRM can also calculate the likelihood of a deal closing at each stage to produce more accurate forecasts. 

Better Production Forecasts

Overly optimistic sales forecasts have plagued the manufacturing industry, resulting in excess inventory and lost capacity. On the other hand, forecasts that are too conservative lead to backorders, higher costs, extra overtime, and unmet orders.  

You can avoid the pitfalls of poor forecasts with a manufacturing CRM. Better sales forecasts yield better production forecasts. A clear grasp on expected output lets manufacturers plan their inventory levels, delivery schedules, and capacity planning for workers. 

ERP Integration

With a CRM and ERP integration, sales orders can move seamlessly to the back office and production floor. This significantly speeds up the sales cycle, allowing you to scale and generate more revenue. You also eliminate a lot of manual entry, which cuts costs, saves time, and reduces human error.  

CRM for manufacturers with ERP software also streamline relationships between salespeople, back-office workers, and operations on the floor. Data flows between both systems, keeping departments in sync when changes are made. You can always be sure of consistent, consolidated data across the entire manufacturing process.

Track Assets

A manufacturing CRM can track all your sold goods and link them to their current owners. For example, if a recall or update is issued for a specific part, a report can be run and shared with service and tech support teams allowing them to proactively service clients. 

Every product’s service history can be filed and viewed in the customer’s record to improve outcomes, save time researching previous issues, and increase customer satisfaction and retention. 

Improve Sales Productivity

A CRM for manufacturing can sort leads by conversion rates and win-probability. Sales staff know which accounts to prioritize and which to put on the back burner. 

Why Manufacturers Need CRM

Investing in a CRM for manufacturing improves reporting accuracy and works in tandem with ERP systems to keep communication open between sales, production, finance, inventory, and other departments. It can also identify the best opportunities and help sales teams close more deals. Finally, it allows manufacturers to keep tabs on sold items, ensuring the best after-care for customers.