Email marketing is an essential component of any digital marketing campaign and one of the most cost-effective and efficient ways to spread your message. The process does not end with the creation of a mailing list. At various stages throughout the campaign, you have a number of extra opportunities to engage with your customers and subscribers.
Is email marketing going to be a top priority for your company in 2021? Do you want to know what the greatest email marketing software is?
Choosing the appropriate email marketing service can have a big impact on your marketing campaign’s success.
What Is Email Marketing Software?
Email marketing software helps you manage your contact lists, develop and deliver attractive emails, and track how many people opened and read them. The good news is that getting started isn’t expensive, and it’s also not a difficult task. Many of the solutions in this roundup include low-cost starting plans, and some even provide new customer onboarding services.
Email marketing can be done in a variety of ways. Some organizations may conclude that sending a value-added newsletter to a gated list of subscribers is the most successful marketing tactic. Others may wish to link their emails to their product and sales engines in order to send unique offers and specials to their recipients.
Each method necessitates the use of different tools to create the source email, send it to specific recipients, and integrate it with other back-end systems, such as your accounting system, customer relationship management (CRM) system, and possibly even your inventory management system.
Why Use Email Marketing Software?
An email mailbox is insufficient for your email marketing program, whether your customers are business owners or direct consumers. Your emails should grab their attention and entice them to open them. Email marketing software typically comes with a library of attractive email templates.
You can also personalize your emails (without altering them manually). Personalization improves the deliverability and click-throughs on emails. If you’re a global brand, your emails should arrive in the inbox of your subscribers at a convenient hour, not when they’re sleeping.
With email marketing technology, you can engage with buyers or customers at scale and provide a tailored experience. Even if it’s part of a mass email campaign with thousands of recipients, it can be a personalized experience.
The Best Email Marketing Softwares
Constant Contact is one of the world’s most popular and fast-growing email marketing businesses. It’s also the most user-friendly email marketing service for beginners. Manage your email lists, contacts, email templates, the marketing calendar, and more with ease.
Unlimited emails, easy tracking and reporting, built-in social media sharing features, free image library, list segmentation, Facebook ads integration, and a sophisticated eCommerce integration for Shopify stores are all included with your account.
Email Plus memberships also include advanced features like email automation, drip marketing, surveys & polls, coupons, online donations, and subject line A/B testing, all of which help you send targeted emails and increase your open rate.
With live chat, phone calls, email, community support, and a large collection of useful materials, Constant Contact provides unrivaled customer service.
They offer in-person live seminars across the United States in addition to online training. This enables small business owners to quickly grasp the fundamentals of email marketing and use it to build their company like a pro.
SendinBlue is a business-focused SMS and email marketing platform. They are one of Europe’s most rapidly developing email marketing platforms.
It’s a simple platform with great capabilities for creating visually appealing and engaging emails. Their easy-to-use drag-and-drop email editor is ideal for those who are new to email marketing.
Beginner-friendly marketing automation capabilities are included in SendinBlue, allowing you to send transactional emails, set workflows for automatic follow-up emails, and segment users. It can also use AI algorithms to determine the optimal time to send bulk emails, ensuring the best email deliverability.
SendinBlue provides an email marketing plan that is absolutely free and allows you to send emails to an unlimited number of people. Their free subscription allows you to send up to 300 emails every day, but they will brand all of your emails. For Lite, their paid plans start at $25 per month. You can also add SMS to your account, however, the cost will vary depending on how much you spend.
They just upgraded their premium plan to incorporate more advanced tools such as a landing page builder, live chat, sales CRM, and Facebook ad integration. As a result, users now get greater value for their money.
In the CRM and email marketing area, HubSpot is one of the most well-known software.
Their email marketing service is free to use and includes a number of strong automation capabilities that can help you build your company. You may design a completely bespoke newsletter using their simple drag-and-drop email builder and a variety of templates, which fit your brand’s personality and colors.
You may customize your emails for each subscriber depending on things like device, country, list membership, or any other specific information you have on the particular subscriber thanks to the direct integration with HubSpot CRM.
Send time optimization, high email deliverability, A/B testing, extensive performance statistics, marketing automation, drip programs, and more are all included in HubSpot.
HubSpot’s all-in-one marketing platform includes email marketing, CRM, automation workflows, sales tools, website builder, operation hub, and more. The wealth of features is one of the key reasons why small, medium and corporate customers select HubSpot.
AWeber is one of the world’s oldest and most well-known email marketing service companies. They provide a variety of tools for managing email marketing for small and medium-sized businesses. It’s simple to get started with AWeber. It integrates with the majority of systems, including WordPress.
You’ll have access to ready-to-use HTML email templates, list management, autoresponders, a/b testing, and complete email tracking. Other sophisticated email marketing tools offered by AWeber include AMP emails, automatic RSS-to-email for blogs, and subscriber segmentation based on tags.
Live chat, phone help, email assistance, live webinars, and a large collection of how-tos and tutorials are all available as support alternatives. AWeber offers a free plan with a limit of 500 subscribers. Following that, their cost begins at $19 per month. You can also save even more money by signing up for quarterly or annual plans.
There’s a wide selection of email marketing solutions out there. Whether you’re looking for a simple solution or one with full automation and advanced capabilities, one of the contenders we’ve examined here should be a good fit.