Ruthlessly Pragmatic sales trainer, marketing consultant, keynote speaker, copywriter, and CRM expert. Nothing happens until a sale is made. A sale cannot be made until a prospect has been identified. A prospect cannot be identified until a business owner informs the marketplace that they are in business with a valuable offering. Each step must be carefully crafted and integrated and then automated in order to create a business that sustains you vs. a service that drains you. I help you build all of that.