7 Marketing automation tools in 2021
Marketing automation has grown dramatically in recent years. The industry is estimated to be worth $6.87 billion in 2020 and is expected to increase by another 20% during the next year. Marketing automation software has quickly become a must-have for B2C and B2B marketing organizations aiming to expand their operations.
How do we account for this explosion in popularity? Automation tools can help your business:
● Personalize content based on data
● Increase conversions
● Align sales teams and marketing efforts
● Speed-up and streamline marketing campaigns