CRM ROI calculating in 5 steps
You can wax lyrical about the benefits of a new CRM, but senior management will only approve your project if you can produce hard numbers.
Calculating CRM ROI is a smart way to do this, but while the process is easy in theory, quantifying the benefits of your new system in terms of financial gain is a difficult task to master.
That is why we have compiled this complete guide on estimating CRM ROI. Inside, you will find advice on:
- Which metrics you should use to monitor ROI
- How to calculate CRM costs and quantify your system’s benefits
- Analyzing your ROI figures and how to turn around a poor result