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CRM ROI calculating in 5 steps

You can wax lyrical about the benefits of a new CRM, but senior management will only approve your project if you can produce hard numbers.

Calculating CRM ROI is a smart way to do this, but while the process is easy in theory, quantifying the benefits of your new system in terms of financial gain is a difficult task to master.

That is why we have compiled this complete guide on estimating CRM ROI. Inside, you will find advice on:

  • Which metrics you should use to monitor ROI
  • How to calculate CRM costs and quantify your system’s benefits
  • Analyzing your ROI figures and how to turn around a poor result

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