Requirements of CRM: Technical and Functional
If you’ve come to the conclusion that customer relationship management software is what your company needs to advance, keep reading. With so many platforms to choose from, you should do extensive research on CRMs before deciding on one. After you’ve narrowed your search by identifying your sector and business strategy, it’s time to establish the system’s requirements.
We chose to divide them into two categories to make the selection process easier: functional and technical. Each need group contains specific tools that you may require from a CRM. All of these should be considered with the goal of increasing sales efficiency and creating more revenue for the organization.