What are the benefits and challenges of using a CRM?
Nowadays, it’s difficult to picture a firm without CRM, particularly among people who value order and structure. CRM allows you to manage your customer connections considerably more efficiently by centralizing client data, contact history, notes, documents, analytics (and more!)
However, every coin has two sides. While there are numerous advantages to using CRM, it also provides its own set of obstacles.
Let’s look more closely at the pros and cons of using a CRM system.