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What is CRM?

What is CRM? CRM is a type of software that assists businesses in collecting, organizing, and analyzing customer data in order to build stronger relationships. Customers can be tracked at every touchpoint to ensure pleasant and satisfying contact with your business.

Having all of your housing data in one place also allows you to better understand how to market, sell to, and serve your clients and prospects.

Previously, only major corporations could afford CRM systems, and the software was difficult to learn and use. There are now simple-to-use, low-cost CRM solutions available for organizations of all sizes.

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