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What are HubSpot CRM integrations?
An integration links HubSpot with various business tools, allowing seamless functionality across sales, RevOps, marketing, service, and more. With over a thousand native integrations available in HubSpot’s App Marketplace, users can access and utilize integrated applications without leaving the CRM. This capability enables data sharing and automates routine tasks directly within HubSpot.
HubSpot boasts over 1,000 integrations, making it highly versatile and adaptable as a CRM. As of last year, it remains a leading choice for organizations seeking flexibility. In 2024, it's essential to evaluate which integrations offer the most value for different teams. Let's explore some of the top HubSpot integrations.
[Related article: 10 Must-Have CRM Integrations for Your Business]
The CRM systems listed below are top performers in the market. We recommend considering them for a comprehensive solution:
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Benefits for your business of HubSpot integration
Here are the benefits of HubSpot integrations for your business across these key points:
Enhanced data management🗂️
Connecting HubSpot enhances data management by centralizing information from various sources into one platform. This consolidation reduces data silos and ensures consistency and accuracy across your business processes.
Streamlined workflows🔁
HubSpot integration streamlines workflows by automating repetitive tasks and processes. This automation not only saves time but also reduces errors, allowing your team to focus on more strategic activities and improving overall efficiency.
Improved collaboration🤝
Integration with HubSpot facilitates improved collaboration among teams. By sharing real-time data and insights, teams can work together more effectively on projects, campaigns, and customer interactions, leading to better coordination and faster decision-making.
Comprehensive analytics📊
HubSpot integration services provide comprehensive analytics by consolidating data from different systems. This unified view gives access to insights into customer behavior, campaign performance, and overall business metrics. These insights enable informed decision-making and more targeted strategies.
Time savings⏳
Integrating HubSpot saves time by eliminating manual data entry, reducing the need to switch between multiple systems, and automating routine tasks. This efficiency gain allows employees to focus on strategic initiatives and customer interactions, ultimately driving business growth.
Top 15 best HubSpot integrations
Here is a HubSpot integrations list of the best apps to consider for your different teams and departments:
Marketing HubSpot integrations
Google Analytics
Google Analytics is excellent for gathering data on your website’s visitors and performance, whether for the entire site or specific sections. These data sets can be connected to your HubSpot account. You can track IDs and integrate Google Analytics with one or more domains. If you only care about the blog’s performance, you can focus solely on that section.
You can set up the integration in five simple steps for detailed data on a particular page. Those who regularly create reports on blogs and specific website pages know how time-consuming it can be to configure all the parameters and manage data. This integration with HubSpot simplifies the process, eliminating the need for manual work.
Hootsuite
Companies today need a solid social media presence and a dedicated social media manager. Keeping up with trends and algorithms is crucial, and tools like Hootsuite help businesses by scheduling and posting images, videos, tweets, and stories. More importantly, these tools gather valuable customer data to better target future campaigns.
The integration of Hootsuite with HubSpot provides this capability. It allows you to connect contacts and automatically add context to your interactions with them. This gives you a clear view of the interaction history with your contacts, so your customer success teams won’t need to sift through long conversations to gauge a person's interest in your offer. Additionally, your customer support teams will have immediate access to a contact’s history, enabling them to provide the best possible service.
ActiveCampaign
ActiveCampaign is an app that makes crafting email campaigns enjoyable. It offers ready-to-use newsletter templates, and you can also design visually appealing emails from scratch using drag-and-drop features, adding images, gifs, changing fonts, and incorporating videos.
Regardless of how much time you want to spend on design, HubSpot allows seamless data syncing between ActiveCampaign and HubSpot in both directions.
Sales HubSpot integrations
LinkedIn Sales Navigator
Integrate LinkedIn Sales Navigator directly into HubSpot’s contact properties to enhance your contact information effortlessly. This integration helps you identify and enrich your contacts with additional details, even when they have only shared their personal email addresses.
With this feature, all the valuable LinkedIn data is accessible right within HubSpot, eliminating the need to switch back and forth between LinkedIn and HubSpot. This streamlined approach saves time and ensures you have a comprehensive view of the customers without ever leaving HubSpot.
Gmail
The HubSpot Gmail integration offers two choices based on your preferences. Option 1 allows you to send your daily and sales emails directly from within HubSpot, while option 2 records the emails you send via Gmail into HubSpot.
Both options include features like open tracking, sequences, meeting links, templates, and scheduled sending. Integrate HubSpot with Gmail to provide your sales and marketing team with a competitive advantage, keeping them informed about all prospect and customer activities.
[Related article: 7 Best CRM for Gmail (Free & Paid)]
Customer service HubSpot integrations
SurveyMonkey
Keep track of sentiment and respond to survey data that automatically syncs with HubSpot. This information can be utilized to initiate automated workflows that segment your contacts, allowing you to better tailor your content and messages to these specific groups.
By leveraging this synced survey data, you can better understand your contacts' feelings and preferences, enabling you to deliver more personalized and relevant communications. This not only enhances engagement but also improves the overall effectiveness of your marketing efforts.
Zendesk
If you prefer not to use HubSpot’s built-in support ticketing system, the Zendesk integration is a great alternative. This integration adds support ticket activity from Zendesk directly into HubSpot's CRM timeline software.
With this setup, you can easily monitor tickets and their details and generate comprehensive support reports. This ensures that all support activities are centralized, making it easier to manage customer service and maintain a clear overview of support interactions within HubSpot.
Jira
This integration bridges the gap between your support team on HubSpot and your product team using Jira, facilitating quicker resolution of customer issues. You can create and update HubSpot tickets and Jira issues simultaneously, ensuring that comments stay synced across both platforms.
This seamless connection keeps your teams in constant communication, allowing them to collaborate effectively and address customer concerns more efficiently. By integrating these tools, your support and product teams can work harmoniously, streamlining the problem-solving process and enhancing overall customer experience.
Productivity HubSpot integrations
Trello
Integrate HubSpot workflows with Trello to streamline project management, enhance team collaboration, and keep your representatives focused. This integration allows you to automatically create Trello cards through workflow actions in HubSpot, filling them with pertinent information.
By linking these tools, you can ensure that tasks are clearly outlined and assigned, making it easier for your team members to stay organized and productive. This seamless connection not only simplifies project tracking but also ensures that everyone is on the same page, leading to more efficient and effective teamwork.
Accelo
Effectively manage your projects, clients, and automate your business and customer communications with this integration. It allows you to easily share contact and company details seamlessly between both systems while tracking tasks and activities across both platforms.
By connecting these systems, you ensure that all relevant information is up-to-date and accessible, streamlining your workflow and improving coordination. This integration enhances your ability to stay organized, respond quickly to client needs, and maintain clear, consistent communication throughout your business operations.
Finance HubSpot integrations
FreshBooks
FreshBooks is a widely used accounting and invoicing management tool designed to automate billing for small and medium-sized businesses. Integrating FreshBooks with HubSpot lets you easily access invoices directly from your contact and company records in HubSpot.
This seamless connection simplifies the invoicing process and ensures that all your financial data is organized and readily available within your CRM. By combining these two powerful tools, you can streamline your accounting tasks, improve financial tracking, and enhance overall efficiency in managing your business finances.
Sage Accounting
Connect HubSpot with Sage’s robust cloud-based accounting management software to gain financial insights into your customers. By setting up specific rules, you can monitor customer activity from a financial standpoint, ensuring all relevant financial data is synchronized between the platforms.
This integration allows for better financial tracking, streamlined accounting processes, and improved management of customer finances within HubSpot. With this connection, you can effortlessly maintain an up-to-date financial overview of your customers, enhancing your ability to make informed business decisions.
QuickBooks
Managing reports and contacts shouldn't stop after closing a deal. Sync your QuickBooks contacts with HubSpot effortlessly, avoiding manual data entry or complex imports. Data Sync offers two-way and historical syncing between HubSpot and your accounting software, complete with out-of-the-box field mapping. This integration ensures that your contact information is always up-to-date across platforms, simplifying your workflow and saving time.
Project Management integrations
monday.com
This integration lets users view all leads, contacts, and companies managed in HubSpot directly on monday.com. It aims to create a unified hub for the entire team to collaborate, manage tasks, and build projects together. Users can oversee both frontline and back office operations, linking customers from HubSpot to monday.com.
This connection allows the team to collaborate on project delivery, customer onboarding, accounting, and more, ensuring cohesive management and communication across the company.
[Related article: 15 Best monday.com Integrations in 2024]
Asana
Asana is a powerful project management tool that provides managers with an overview of ongoing initiatives. By connecting Asana to HubSpot, you can use process triggers to enhance team collaboration. For instance, closing a deal in sales can automatically initiate the onboarding process in Asana, ensuring a seamless transition between teams.
Why should I use HubSpot CRM integrations?
Integrating HubSpot CRM into your business offers significant advantages. It enhances functionality by extending the capabilities of HubSpot to meet specific needs, whether in sales, marketing, or customer service. By centralizing data from various tools and systems, integrations provide a holistic view of customer interactions and operational metrics, improving data accuracy and accessibility.
Automating workflows through integrations streamlines processes across departments, reducing manual effort and errors while accelerating task completion. This efficiency not only boosts productivity but also enhances collaboration by enabling real-time data sharing and insights among teams.
Integrating with analytics tools enriches HubSpot's reporting capabilities, delivering comprehensive insights based on user behavior, campaign performance, and ROI. These insights empower data-driven decision-making and strategic refinement, supporting business growth and scalability.
Furthermore, leveraging HubSpot integrations can help optimize resource allocation and maximize the return on investment in your CRM system, making it a cost-effective solution for achieving operational excellence and driving customer satisfaction.
[Related article: The Benefits Of Website Integration With CRM | How to Connect CRM to Website]
Steps for troubleshooting integration issues with HubSpot
Troubleshooting integration issues with HubSpot involves several steps for efficient problem-solving. Start by checking and adjusting integration settings within HubSpot according to the setup guide. Verify API connections for any authentication or data flow interruptions.
Monitor data synchronization for delays or discrepancies. Review error logs in HubSpot and the integrated platform for specific error messages. Test trigger events like lead creation to ensure proper functionality.
Check API rate limits and clear browser cache if needed. Ensure both HubSpot and the integrated platform are updated. Refer to the integration's support documentation for troubleshooting guidance.
If issues persist, contact HubSpot or the integrated platform's support team with detailed information for assistance. Following these steps helps resolve integration problems swiftly, ensuring smooth operations across systems.
Creating custom integrations with HubSpot
APIs specify how applications interact with each other. HubSpot enables developers to build custom HubSpot API integrations tailored to their specific business needs, even if they aren't already available. This process involves creating a developer account, accessing API documentation, and constructing custom app connections that align closely with their business requirements.
While every HubSpot integration software utilizes APIs, there are occasions when adjustments are necessary to align with specific workflows. Before embarking on such a project, developers can explore HubSpot API tutorials and sample applications. Once satisfied with the outcome and successful customization, they can publish their integration on the HubSpot App Marketplace for broader use.
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