15 Zapier Alternatives for Boosting Your Marketing Automation

What is Zapier?

Zapier is a powerful automation tool that helps you connect different apps and services to streamline and enhance your work processes. This integration platform enables you to link various services, such as Google Workspace, Slack, Trello, Shopify, and Salesforce, so they can work together automatically. By doing this, Zapier helps automate tasks and data transfers between these services, optimizing your workflow and reducing the need for manual intervention.

One of the key features of Zapier is its user-friendly drag-and-drop builder, which allows you to create automated actions, known as Zaps, without needing any technical knowledge or coding skills. This makes it accessible for users of all levels to develop complex automation flows effortlessly.

By connecting these services, Zapier can save your organization a significant amount of time, reduce the chances of errors from manual data entry, and create more efficient processes for repetitive tasks. Additionally, Zapier's extensive support for numerous apps and services means you can tailor your automation to fit your specific needs and workflows, making it a versatile solution for a wide range of industries and business functions.

[Related article: CRM Workflow Automation: What Is & How to create]

Besides automation platforms like Zapier, you can also consider these CRM systems to boost business processes:

Fireberry

By using Fireberry, you can easily manage all your business needs with a user-friendly system. Your unique business deserves a platform built just for you, so you can maximize your time and productivity where it matters most.

monday sales CRM

Let monday sales CRM do the grunt work while your team stays focused on high-level tasks, such as creative projects, business strategy, and relationship building. 

Pipedrive

Pipedrive CRM is a user-friendly platform that is effortless to master. It is the creative web designer's secret weapon in the world of Customer Relationship Management. 

Capsule

Capsule is a cloud-based CRM platform that helps businesses build relationships with customers. It enables users to store contacts, track sales opportunities, automate workflows and manage projects.

Zapier Pricing

Zapier's plans provide businesses, whether large or small, with all the necessary automation tools to create and expand comprehensive workflows:

• The free plan automates basic workflows with 100 tasks per month
• Professional: €19.99 per month, billed annually
• Team: €69 per month, billed annually
• Enterprise: Contact the vendor for pricing details

What to look for in alternatives to Zapier?

When searching for alternatives to Zapier, consider platforms that offer the following features:

• Wide integration support: Look for alternatives that can connect with the apps and services you currently use.
• User-friendly interface: Choose a platform with an intuitive interface that simplifies creating complex workflows.
• Variety of triggers and actions: Ensure the tool provides a diverse range of triggers and actions to allow customization of your workflows.
• Reliable customer support: Opt for a platform with strong customer support to assist you, especially when using advanced features or creating custom integrations.
• Affordable pricing: Review the pricing structure to ensure it fits within your budget. Be aware of the total cost of the automation services offered by the alternatives.

Many of these platforms offer free plans, which can be useful for testing their capabilities and determining if they meet your needs. Make use of these free offers to find the best Zapier alternative for your organization. Below, you can consider Zapier alternatives, free and paid.

Comparison Table between Zapier and Alternatives 

15 Best Zapier Alternatives

Here, you can quickly read the overview of the best alternatives to Zapier:

1. Make

Previously known as Integromat, Make is a comprehensive automation platform that has evolved significantly over time. Make allows users to manage complex tasks and automate processes using robust workflows. The platform supports over 1,000 apps and offers nearly 6,000 pre-built automated flows to help you get started quickly.

Make markets itself as a digital platform designed to empower startups, entrepreneurs, and large enterprises. It goes beyond simple workflows, addressing entire business processes. The platform offers a no-code experience with conditional logic for building intricate flows, making it a valuable tool at an affordable price.

Benefits of Make:

• Shared workspaces for data sharing across different departments and functions.
• Visual, no-code integration builder for creating new flows and automating tasks.
• Support for over 1,000 apps and access to 6,000+ ready-to-use templates.

Limitations of Make:

• The pricing structure does not offer a sliding scale, meaning that exceeding the limits of your current plan will require you to move to the next, more expensive tier.

Make Pricing:

• Free plan
• Core: $9 per month, billed annually
• Pro: $16 per month, billed annually
• Teams: $29 per month, billed annually
• Enterprise: Contact the vendor

2. Workato 

Workato helps you build dedicated automated workflows for various departments in your company, including IT, marketing, sales, HR, and finance. If you have a large team and want everyone to stay on the same page, Workato can quickly become your go-to solution. Designed for enterprise-level connections with top-notch security, Workato is trusted by major companies like HubSpot, HP, and Atlassian.

Workato allows you to create automated workflows based on specific use cases, such as product-led sales, employee onboarding, automated invoice processing, and many other operations across the enterprise. If you have large-scale needs and require a robust solution, Workato is worth considering.

Benefits of Workato:

• Built for enterprise-level operations.
• Offers a vast range of use cases across different departments like IT, marketing, finance, sales, and customer success.
• Provides dedicated solutions for over 1,000 apps, Slack-powered automation, workflow automation, and enterprise PaaS.

Limitations of Workato:

• You may encounter issues when moving large amounts of data through automations.

Workato Pricing:

Contact Workato for pricing details.

3. Integrately 

Integrately is one of the largest automation platforms available, boasting over 20+ million pre-made automations for 1200+ different apps, according to their website. Compared to other alternatives to Zapier, Integrately stands out with its impressive library of workflows and a clean, user-friendly dashboard.

You can use Integrately for similar tasks as Zapier but at a lower cost. For instance, their starter plan, which is comparable to Zapier, costs $19.99 per month and includes support for over 2,000 tasks, while Zapier only supports 750 tasks at the same price.

Benefits of Integrately:

• Over 20+ million pre-built automation flows for more than 1200+ apps.
• Organized dashboard with categories for popular use cases such as project management, website builders, and funnels.
• Smart Connect feature that automatically links apps, saving you time.

Limitations of Integrately:

• Limited documentation on error messages may make it difficult to troubleshoot issues with your automations.

Integrately Pricing:

• Free plan
• Starter: $19.99 per month, billed annually
• Professional: $39 per month, billed annually
• Growth: $99 per month, billed annually
• Business: $239 per month, billed annually

4. IFTTT 

IFTTT is one of the earliest automation platforms, having been launched in 2011. Despite its age, it remains a highly useful and relevant solution for consumer-oriented integrations. 

One of IFTTT's standout features is its versatility; it can be used for marketing, IoT applications, and a wide range of other use cases. The platform supports over one billion applets (unique automation recipes) each month, making it a powerful tool for automating various tasks.

The name IFTTT stands for “IF This Then That,” reflecting its ability to create automations based on conditional statements. It connects apps, IoT devices, services, and even brands to trigger automations and perform tasks through these applets.

Benefits of IFTTT:

• An automation builder that works with devices, services, apps, and more.
• Unlimited applet executions on the free plan.
• More affordable compared to many other alternatives to Zapier.
• A vast library of ready-to-use applets, including contributions from developers.

Limitations of IFTTT:

• While easy to use, it might be too basic for more advanced automation needs.

IFTTT Pricing:

• Free plan 
• IFTTT Pro: $2.92 per month
• IFTTT Pro+: $12.50 per month

5. Pabbly Connect

Pabbly Connect is unique on this list as it offers a lifetime deal, which is a rare feature for automation suites. Pabbly Connect is a complete and affordable alternative to Zapier.

Pabbly Connect includes a range of useful add-ons, making it a strong competitor to Zapier. With over 2,000 integrations and free internal tasks and triggers, it's a great choice if you need to handle numerous daily automations.

The free internal tasks cover various triggers and internal actions, making the platform three times more efficient than others. These internal tasks include text formatting, scheduling, date-time adjustments, data forwarding, and more, providing excellent value for agencies or startups.

Benefits of Pabbly Connect:

• Generous free plan with a one-time lifetime deal.
• Workflow scheduler for automated runs without needing external triggers.
• API connection feature for integrating any application using an API.
• Free advanced internal tasks like filters and routers for more efficient automation.
• All plans support unlimited team members, unlike Zapier, which only offers team support on the Team plan and higher.

Limitations of Pabbly Connect:

• Troubleshooting can be time-consuming due to limited built-in error correction, requiring technical support.

Pabbly Connect Pricing:

• Free plan
• Standard: $19 per month, billed annually
• Pro: $39 per month, billed annually
• Ultimate: $79 per month, billed annually

6. Tray.io

Tray.io is more than just an integration platform; it's designed for automating complex business processes. With Tray.io, you can create workflows that use over 600 app connectors to automate various business tasks, extending beyond simple operations.

Tray.io is an advanced alternative to Zapier, focusing heavily on security and robust data connections between apps. It prioritizes scalability and cross-service data transformation, ensuring smooth workflows. According to Tray.io’s website, the true power lies in its ability to facilitate seamless data sharing between apps. Its drag-and-drop visual flow builder is underpinned by unique logic that helps create complex, reliable workflows.

Tray.io supports a wide range of use cases, from account-based marketing and sales to email personalization, lead management, routing, and synchronization.

Benefits of Tray.io:

• User-friendly yet powerful drag-and-drop builder with both visual and code-based automation options.
• Advanced conditional logic features, including Boolean conditions, branching, loop connections, and more.
• Capability to connect with any SaaS product using RESTful API, ensuring comprehensive data linking and fetching.

Limitations of Tray.io:

• Tray.io can be more expensive than some other Zapier alternatives, and it does not offer a free plan for smaller organizations.

Tray.io Pricing:

Pricing details are available upon request.

7. Zoho Flow 

If you use Zoho One to manage your work and operations, Zoho Flow is the ideal automation solution. Even if you don’t, it remains an excellent automation builder. Zoho Flow provides a simple and affordable way to integrate various apps and eliminate work siloes. Its drag-and-drop builder, combined with a custom scripting language, allows you to create complex flows to automate your business processes.

With plans starting at €24,17 per month for 5,000 tasks per organization, Zoho Flow is a solid alternative to Zapier that can meet your needs.

Benefits of Zoho Flow:

• Easy-to-use drag-and-drop builder with custom coding options for creating detailed flows and reformatting data between apps.
• Seamless integration with the Zoho One suite for those who prefer to keep everything on a single platform.

Limitations of  Zoho Flow:

• Limited integration options compared to some competitors, which might not cover all the apps you need.

Zoho Flow Pricing:

• Standard: €24,17 per month, billed annually
• Professional: €40,84 per month, billed annually

SMBs CRM Software

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Thryv is the all-in-one business management software built for small and midsize businesses. Small and midsize businesses need one handy solution for their tasks and goals and Thryv manages it.

Learn More

8. Outfunnel 

Outfunnel is a specialized marketing automation tool designed to synchronize sales and marketing data seamlessly. It quickly connects your CRM, marketing, and sales pipelines, ensuring all your contacts are in sync. 

Scaling often leads to messy data management, but Outfunnel helps automate your sales, marketing, and growth operations without the worry of data inconsistencies. It automatically shares data between sales and marketing for perfect alignment, making your operations more efficient. Additional features like lead scoring and web tracking further simplify your tasks.

Benefits of Outfunnel:

• Tailored marketing automation tool for aligning sales and marketing efforts.
• Compatible with major sales and marketing platforms like HubSpot, Pipedrive, Salesforce, Airtable, and Copper.
• Offers hundreds of pre-built integrations and workflows to get you started quickly.
• Features lead scoring and marketing automation to connect marketing efforts directly to lead generation and revenue.

Limitations of Outfunnel:

• May not offer as many advanced automation features as more comprehensive automation platforms.
• Smaller range of available integrations compared to some other automation platforms.

Outfunnel Pricing:

• Basic: Starts at $29 per month
• Professional: Starts at $99 per month
• Scale: Contact the vendor

[Related article: Marketing Automation vs CRM: Differences to Consider When Choosing]

9. Microsoft Power Automate

Microsoft Power Automate is comparable to IFTTT but designed by Microsoft for more robust automation of your daily tasks. It focuses on three core areas: digital process automation, robotic process automation, and business process automation. Microsoft’s AI Builder suggests which processes to automate and how to do it efficiently.

Power Automate can create integrations for various functions, including email, productivity, notifications, data collection, and social media. It's like a more enterprise-focused version of Zapier. You can automate routine tasks such as sending emails, generating financial reports, handling customer service calls, and scheduling appointments, reducing repetitive and error-prone tasks to save time and money.

With its built-in AI features, you can automate document processing, image or text detection, and use pre-trained AI models to eliminate mundane tasks from your workflow.

Benefits of Microsoft Power Automate:

• AI-powered automation builder to help create workflows across digital, business, and robotic processes.
• Seamless integration with Microsoft Office suites for efficient data collection and management.
• Built-in process advisor to identify bottlenecks and improve efficiency.

Limitations of Microsoft Power Automate:

• The user interface can be complex and may have a steep learning curve for beginners.

Microsoft Power Automate Pricing:

• Power Automate Premium: $15.00 per user per month
• Power Automate Process: $150.00 per bot per month
• Power Automate Hosted Process: $215.00 per bot per month

10. Appy Pie Automate

Appy Pie Automate is a powerful and user-friendly alternative to Zapier, allowing users to automate workflows without any coding easily. It offers a no-code platform that connects various applications and services, enabling the creation of custom automations for a wide range of tasks.

With its intuitive interface and a vast array of pre-built connectors and templates, Appy Pie Automate is suitable for users of all technical levels. The platform supports automation across 1,000+ apps, providing numerous customization options. Its easy-to-use features include advanced functionalities like scheduling, delays, and routers, making it a cost-effective option that also ensures high-security standards.

Some of the most popular integrations on the platform include Slack, Mailchimp, Tableau, NetSuite, and many more.

Benefits of Appy Pie Automate:

• Seamless workflow automation without needing to write any code.
• High customizability with stringent security standards.
• Affordable plans with a free trial are available.

Limitations of Appy Pie Automate:

• The user interface, while intuitive, might not be as feature-rich or customizable as some competitors.

Appy Pie Automate Pricing:

• Standard: $12 per month, billed annually
• Professional: $30 per month, billed annually
• Business: $80 per month, billed annually
• Enterprise: Contact the vendor

11. Pipedream

Pipedream is an alternative to Zapier that allows you to create workflows without coding but also offers code-level control when necessary. With Pipedream, you can connect various services and apps, creating triggers and actions to automate tasks and manage data flows.

Benefits of Pipedream:

• Offers complete control over your automations at the coding level, supporting languages like Node.js, Python, and more.
• Features an integrated AI tool that helps you quickly build workflows by simply specifying the tasks you want to automate.
• Supports integration with over 1,400 APIs for extensive automation possibilities.

Limitations of Pipedream:

• The low-code platform is not as user-friendly as some other Zapier alternatives, leading to a steeper learning curve for new users.

Pipedream Pricing:

• Free plan
• Basic: $29 per month, billed annually
• Advanced: $49 per month, billed annually
• Business: Custom pricing

12. Parabola

Parabola is a Zapier alternative featuring a drag-and-drop visual editor that enables the automation of even the most complex processes. It is particularly useful for data analysis, allowing you to spend less time on spreadsheets and more time utilizing your data effectively.

Benefits of Parabola:

• The no-code interface lets you pull data from various sources, such as spreadsheets, PDFs, and emails, and consolidate it into a single dataset.
• Pre-built integrations facilitate easy connection to APIs for data collection and transformation.
• You can build workflows and view the results in real time, making it simple to test and adjust your integrations in the intuitive editor.

Limitations of Parabola:

• There may be slight delays when handling larger datasets, so expect some waiting time when processing a significant amount of data.

Parabola Pricing:

• Basic: Free
• Solo: $80 per month 
• Team: $800 per month 
• Advanced: Contact the vendor 

13. Anypoint Platform

From Mulesoft, the Anypoint Platform is an integration tool that connects your organization's apps and services to automate business processes. It caters to both technical users, who can use code to create automation tools, and non-technical users, who can utilize its click-and-drag interface to build workflows.

Benefits of Anypoint Platform:

• AI automation tools enable the creation of smarter workflows and more efficient service connections.
• Hundreds of pre-built workflows simplify the automation of business tools, reducing tedious tasks.
• Expert service representatives are available to help you create the automation tools needed for complex workflow solutions.

Limitations of Anypoint Platform:

• Its extensive feature set can complicate usage for many organizations and may result in paying for tools that aren't used.

Anypoint Platform Pricing:

Contact for pricing information.

14. Celigo

Celigo is a cloud-based integration platform widely used by organizations to boost operational efficiency and enhance customer experience. It connects various applications and automates data flows, making processes more efficient and minimizing the risk of human error. Celigo is particularly beneficial for enterprise-level automation.

Benefits of Celigo:

• AI tools effectively manage errors and enhance automation.
• Numerous pre-built automation templates simplify tedious workflows with just a few clicks.
• Role-based access controls allow easy management of who can initiate workflows and access other platform tools.

Limitations of Celigo:

• The enterprise-level automation features may be too costly for smaller organizations.

Celigo Pricing:

Contact for pricing information.

15. n8n

n8n is a source-available platform for workflow automation and one of the open source Zapier alternatives, suitable for both casual users and tech professionals to create complex workflows. Its open architecture allows advanced users to enhance n8n with community nodes, custom code, or by integrating system libraries and third-party software.

With both cloud and self-hosted options, n8n caters to individuals, small teams, and large enterprises. Users can opt for a reasonably priced cloud version or a self-hosted version for greater flexibility. Key enterprise features include user management, log streaming, organization-level SSO, and more.

Benefits of n8n:

• Connects with a broad range of apps and services through built-in nodes and community contributions, expanding automation capabilities.
• Suitable for individual users, small teams, and large enterprises.
• Includes enterprise-level functionalities such as user management, log streaming, and organization-level single sign-on (SSO).
• Users can extend n8n with custom coding and integrate it with other system libraries and third-party software for enhanced functionality.

Limitations of n8n:

• Contributions to the codebase cannot be used for commercial purposes.
• The contribution policy is considered difficult and complicated.

n8n Pricing:

• Starter: €20 per month, billed annually
• Pro: €50 per month, billed annually
• Enterprise: Contact the vendor

[Related article: What Is Marketing Automation? Definition & Importance of Marketing Automation Solutions]

Wrapping Up Zapier Alternatives

In conclusion, while Zapier remains a popular choice for workflow automation, numerous alternatives offer unique features and benefits that may better suit your specific needs. 

By considering the strengths and limitations of these best Zapier alternatives, you can find the right tool to enhance efficiency, reduce manual tasks, and streamline your business processes. Explore these alternatives to discover the best fit for your organization's automation needs.